Strategy
- Industry Research
Linear Retail
The Problem
Linear Retail’s website didn’t fully reflect their business model of revitalizing retail properties across New England. Its content architecture and design lacked clarity around their services, portfolio presence, and value proposition, which made it harder for potential tenants, investors and brokers to grasp the brand’s strengths.
The Process
At Jackrabbit Design I worked with the team to emphasise key sections, redesign page layouts with strong visuals and property search tools, integrate responsive design and a Wordpress.
The Outcome
The refreshed site positions Linear Retail as a modern, engaged retail real-estate partner. Visitors can quickly search available spaces by size and location, view success stories of tenant launches, and explore the firm’s markets and services.
Contributions
I redesigned the Linear Retail site to make it easier for users to search available properties, understand the company’s portfolio, and explore featured tenant stories. I planned the layout, created a stronger content hierarchy, refreshed the visual system, and designed modular components for stats, properties, and news. I handled the full UI for desktop and mobile, cleaned up the navigation, and built a more modern interface that supports smoother browsing across all their property categories.
Thought Process
Linear Retail focuses on convenience-driven real estate, so the design needed to feel efficient, trustworthy, and easy to navigate. My goal was to make property discovery straightforward: clear search filters, clean layouts, and fast access to location details. Strong photography and bold typography helped highlight success stories, revitalized spaces, and featured tenants. The structure stays simple and predictable so brokers, tenants, and prospective partners can get answers quickly without digging through clutter.
Search Experience
I refined the property search flow so users can filter by location, size, and availability without friction. The search module was designed to stay visible, simple, and usable across desktop and mobile, helping people get to the right space faster.
